THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE CANVAS OF INDIAN CINEMA: TRANSFORMATIVE WAVES

AUTHORS – KAVITHA L, RESEARCH SCHOLAR AT UNIVERSITY OF MYSORE & USHADEVI, GUEST FACULTY AT GOVT. FIRST GRADE SIDDARTHA LAYOUT COLLEGE, UNIVERSITY OF MYSORE

BEST CITATION – KAVITHA L & USHADEVI, THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE CANVAS OF INDIAN CINEMA: TRANSFORMATIVE WAVES, ILE JOURNAL OF GOVERNANCE AND POLICY REVIEW, 1 (1) OF 2023, PG. 107-117, APIS – 3920-0032 | ISSN – 2583 – 8032

ABSTRACT

The article navigates through the evolving landscape of film production and distribution, discussing the roots’ significant role in celebrating Indian cinema. It then scrutinizes the broader impact of AI on the entertainment industry, specifically honing in on its influence on filmmaking. The authors detail how AI is utilized throughout the filmmaking process, from scriptwriting and pre-production to actor selection, movie promotion, and editing. This comprehensive analysis sheds light on the ways AI is transforming India’s content creation. The exploration extends to the practical applications of AI in the movie industry, elucidating how the technology is employed in scriptwriting, pre-production assistance, actor selection, movie promotion, editing, and even music creation. The article further investigates the broader technological changes that have reshaped the film industry, including the advent of 4K and 3D movie technology, the use of drones, AI-based screenplay writing tools, visual technologies enhancing movie-watching experiences, improved sound effects, and modern editing tools.

Keywords: Artificial Intelligence, AI, Indian Cinema, Film Production, Technological Innovations and Entertainment Industry